Tuesday 28th October is National Chocolate Day! f’real – the UK’s favourite self-serve milkshake brand – is encouraging retailers to make the most of the occasion with a line-up of three indulgent chocolate flavours designed to drive impulse sales and delight customers this autumn.
With over 550 million f’real cups sold worldwide, the brand is continuing to deliver indulgent, premium milkshakes at the push of a button. As schools break for the half term, retailers need to ensure they can cater to families looking to indulge together.
Chocolate and Rolo are consistently among our top three best-selling flavours, and with our limited-edition Chocolate Orange finishing this year, it’s the perfect last-chance opportunity to enjoy it. National Chocolate Day provides the ideal moment for retailers to showcase f’real’s delicious range and encourage families to treat themselves while on the go. From timeless favourites to limited-edition flavours, the chocolate line-up includes Chocolate, Rolo, and Chocolate Orange – all proven crowd-pleasers that keep customers coming back for more.
The Rolo Milkshake blends silky chocolate with creamy caramel for a decadent treat. The Chocolate flavour delivers comforting satisfaction and the limited-edition Chocolate Orange pairs smooth Belgian chocolate with zesty orange, tapping into one of the fastest-growing sweet flavour trends (+291.7%)- perfect for both families and Gen Z.
Kate Whapshott, head of marketing at f’real, said: “National Chocolate Day is a great opportunity for retailers to boost their autumn sales with indulgent, high-margin treats that customers love. Our three chocolate flavours help retailers tap into seasonal demand for comforting, premium options, while offering an interactive experience that drives repeat visits. With f’real, retailers can deliver a fresh, blended-to-order milkshake that adds real excitement and creates a point of difference in-store”.
