Zoflora – the indulgently fragranced, award-winning cleaning brand – is kickstarting the second half of the year with a national TV campaign worth £1.7 million.
Ready to accelerate an already busy period for the brand with the upcoming launch of seasonal scents, the ad illustrates effortless cleaning and shows how Zoflora’s beautiful fragrances transform and uplift rooms across the home. This is brought to life through visualised bursts of fragrance, with Zoflora’s renowned strapline at the end of the ad, Cleans Homes Beautifully.
A range of Zoflora’s products appear in the 30 second ad, including the Good Housekeeping Tried & Tested Institute endorsed Power Bathroom and Multipurpose Cleaner.
The ad will be shown on screens from 5th August until 31st October on channels including ITV, 5TV and Sky Channels and more, during slots between leading drama, entertainment, lifestyle and morning-daytime TV series.
The campaign will be further supported by digital advertising, social activity, PR and influencer outreach.
Francesca Turner, director of Home Hygiene, said: “We’re excited to see the return of Zoflora to screens across the UK. The last 18 months have seen us add numerous new formats to Zoflora’s product line up, so it’s important that ahead of a key time of year for our brand, consumers are aware of the full range of fragranced cleaning products available and their different uses around the home.”
