Leading independent creative agency Initials CX has revealed its latest campaign for beloved food brand Fridge Raiders, inviting customers up and down the country to “Stay One Snack Ahead”.
The campaign celebrates Fridge Raiders Bites as the go-to snack for busy young professionals who want to stay ahead of the game and take on the day. With a bold visual identity featuring dynamic photography and CGI, combined with snappy headlines that confidently call out people’s moments of need, the campaign aims to remind consumers that these high-protein chicken snacks are the perfect fuel for their increasingly hectic lifestyles.
Rolling out from the 5th of May to 1st of June with media partners dentsu X, the campaign will appear nationwide across prominent Out of Home sites and sponsored social media, with the aim to boost brand and product awareness.
Cal Jenkins, senior art director, Initials CX said: “Fridge Raiders Bites have been a part of people’s snacking habits for years, so we thought it was time to give them, and the nation’s busy snackers, the spotlight they deserve. Our bold tone and exaggerated creative should give these little bites of chicken big impact up and down the country.”
Chris Doe, UK marketing & innovation director, Pilgrim’s Europe added: “Fridge Raiders has been on a transformational journey over the past 5 years, having almost doubled in size, and recently cracking The Grocer’s Biggest Brands list. However, there’s still huge Penetration headroom for the brand, so enlisting the help of Initials CX, this campaign is intended to shout about why Fridge Raiders Bites are the perfect snack when you need to stay ahead and take on your day.”
