As spring approaches, many of us start refreshing our beauty routines for the warmer, sunnier months ahead. From lightweight SPF to glow-boosting skincare, the change in the weather often brings a shift in the products we’re all reaching for.
New data from LookFantastic reveals the beauty products currently seeing the biggest surge in demand, offering insights into the type of products that are shaping our beauty routines right now.
This unique search data from LookFantastic compares 2025 with 2026 year-to-date, identifying the products currently generating the most interest among beauty shoppers.
The results highlight a growing shift towards dermatologist-backed skincare, ingredient-led formulas and high-performance beauty staples, with viral ingredients such as niacinamide and rosemary oil seeing some of the biggest spikes in search demand.
Below are the top five beauty products trending right now across all categories:
Dermatologist-backed skincare continues to surge in popularity, with La Roche-Posay Effaclar Duo+ emerging as the most searched skincare product analysed.
Searches for the targeted blemish treatment increased from +1.9M in 2025 to +3.7M in 2026, highlighting the growing demand for high-efficacy products designed to treat specific skin concerns.
As we head into spring, many are prioritising skin-clearing and balancing formulas to refresh their complexion after the colder months.
The viral popularity of Sol de Janeiro Brazilian Bum Bum Cream shows no signs of slowing down, with searches increasing by 61.6% year-on-year, reaching nearly +3.0M searches in 2026.
As warmer weather approaches and consumers begin thinking about bodycare ahead of spring and summer, fragrance-led products like Bum Bum Cream continue to dominate thanks to their strong presence on Instagram and TikTok and the instantly recognisable scent.
Ingredient-led skincare continues to dominate consumer interest, with The Ordinary Niacinamide remaining one of the most searched products in the category.
Searches increased from +1.6M to +2.1M, highlighting the continued popularity of niacinamide as a multi-tasking ingredient known for helping balance oil production, refine pores and improve overall skin clarity.
As skincare consumers become increasingly ingredient-savvy, demand for single-ingredient, science-led formulas continues to grow.
Luxury skincare remains a key area of growth, with Elemis Pro-Collagen Cleansing Balm seeing searches rise by 56.6% year-on-year, reaching approximately +1.6M searches in 2026.
The iconic cleansing balm has become a staple in many skincare routines thanks to its nourishing texture and spa-like experience, as consumers increasingly look to bring at-home facial rituals into their everyday routines.
The fastest growing product in the data is Beauty of Joseon Relief Sun, which saw searches surge by an impressive 171% year-on-year.
Interest jumped from around +0.5M searches in 2025 to +1.2M in 2026, highlighting the explosive global popularity of K-beauty sunscreen formulas.
As spring brings longer daylight hours and increased awareness around daily sun protection, consumers are increasingly turning to lightweight, skincare-focused SPF formulas that protect the skin while maintaining a natural glow.
