As spring approaches, many of us begin refreshing our beauty routines after the winter months, and haircare is increasingly becoming a major focus. New data from LookFantastic reveals the hair products experiencing the biggest surge in demand right now.
Now, new search data from LookFantastic compares 2025 with 2026 year to date, revealing which haircare products are being searched for the most right now.
The data highlights a growing trend towards scalp-focused treatments, bond-repair formulas and high-performance styling products, with viral ingredients such as rosemary oil seeing some of the biggest increases in search interest.
The top 5 trending haircare products by search volume:
Search Query | Searches (2025) | Searches (2026) | YoY Change |
Olaplex No.3 Hair Perfector | +3.2M | +1.9M | -40.3% |
Kérastase Elixir Ultime Oil | +2.9M | +1.7M | -42.9% |
Colour Wow Dream Coat | +1.5M | +1.0M | -31.7% |
Redken Acidic Bonding Concentrate | +1.0M | +1.3M | +27.6% |
Mielle Organics Rosemary Mint Oil | +0.4M | +1.0M | +150.0% |
Olaplex No.3 Hair Perfector remains one of the most recognised bond-building hair treatments, generating around 1.9 million searches in 2026.
The treatment has become a go-to product for repairing damaged hair, particularly for those with chemically treated or colour-processed hair. Its continued popularity highlights the long-term consumer demand for science-led hair repair treatments.
Luxury hair oils remain a staple in many routines, with Kérastase Elixir Ultime Oil continuing to generate strong search interest, with around 1.7 million searches in 2026.
Hair oils are increasingly used as multi-tasking products to add shine, smooth frizz and nourish dry or damaged lengths, reflecting the growing popularity of high-performance finishing products that enhance overall hair health and appearance.
Styling products designed to create smooth, glossy hair continue to trend, with Color Wow Dream Coat generating around 1 million searches in 2026.
Known for its humidity-resistant finish and glass-like shine, Dream Coat remains a popular styling product for those looking to achieve sleek, frizz-free hair, particularly as the weather becomes more humid heading into the warmer months.
Bond repair treatments continue to rise in popularity, with searches for Redken Acidic Bonding Concentrate increasing 27.6% year on year, reaching around 1.3 million searches in 2026.
Bond repair formulas have become a staple in many haircare routines, particularly for those looking to repair damage caused by heat styling, colouring or chemical treatments. The increase highlights the growing demand for products designed to strengthen hair from within.
One of the fastest growing haircare products in the data is Mielle Organics Rosemary Mint Oil, with searches increasing by an impressive 150% year on year.
Search interest jumped from around 400,000 searches in 2025 to more than 1 million in 2026, highlighting the huge influence of viral rosemary oil treatments on social media.
Rosemary oil has gained widespread popularity for its potential to support scalp health and hair growth, and its surge reflects a broader shift towards scalp-first haircare routines that focus on improving the condition of the scalp to support healthier hair.
