‘Tis the season for generosity and Babybel is delivering the public a big dose of fun with the return of the limited-edition Maxi Babybel, this time with a brand new festive look! Get ready to peel back the joy and go BIG this holiday season with the supersized version of the nation’s favourite cheese snack.
Flying off the shelves quicker than you can say ‘deck the halls’, limited edition Maxi Babybel has been highly anticipated with consumers taking to social media to demand its homecoming. Last year’s announcement saw more than one million TikTok views and 80K likes in the first 24-hours of launch – one fan, Tez, took to TikTok to say “I want 10 of these for Christmas!” whilst, shxnjxy20xsaid, “omg I love babybels so much I neeeeeeed one in my life ”
The excitement was fueled once again in a playful video from Babybel showing the first-ever Christmas themed Maxi Babybel’s triumphant arrival at supermarkets nationwide. The video sees two security guards sneakily positioning the superstar of the Christmas cheeseboard onto shelves ahead of its re-launch today – sending fans into a frenzy.
In a recent poll, nearly three quarters of Brits agreed that going big at Christmas is not about spending big, but rather spending time with friends and family, that’s why the Maxi Babybel is 10x bigger, perfect for sharing.
Plus, almost half of Brits said that their favourite way to “go big” at Christmas was with food and drinks, with nearly a quarter choosing the classic cheeseboard as their festive favourite.
Almost a quarter of those polled said they look forward to seasonal and limited-edition products – but they’ll need to be speedy if they’re going to get their hands on the limited-edition snack as it’s only available until December 31st.
Designed to bring Babybel to any occasion, the 100% real cheese snack has only four simple ingredients and no added colours, flavours or preservatives – naturally rich in calcium and protein it’s guaranteed to deliver MAXI-mum satisfaction this Christmas.
Maxi Babybel 200g, £3.50 is available now for a limited time only in Morrisons, Asda, Sainsburys, Ocado, Iceland, Spar, Nisa and Booths
