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Home Retail News Retailer News

Grab a slice of the action with Asda’s pizza peace offering for footie fans

by Fiona Briggs
July 25, 2025
in Retailer News
Reading Time: 2 mins read

Asda’s pizza peace offering for footie fans To celebrate the biggest football showdown of the summer, Asda has launched a delicious way to celebrate, serving up “Half & Half” pizzas at its Pizza Counters nationwide. Set to hit the back of the net, no matter which side you’re cheering for.

Taking a cue from the iconic half-and-half scarves that bring fans together (and occasionally spark friendly rivalries at home), these pizzas are divided down the middle – one side featuring flavours rooted in English tradition, the other showcasing Spanish-inspired ingredients.

These creations are a cheeky twist on the classic “create your own” option at Asda’s pizza counter, giving fans a chance to combine bases, sauces, cheese and four toppings to reflect both sides of Sunday’s showdown.

Available now at select Asda stores, costing £3.98 for a medium pizza and £4.98 for a large pizza. Customers looking to cater for a crowd can purchase two medium pizzas and a drink for less than £6 or two large pizzas, two sides and two dips for under £12.

Giving its own match day predictions, Asda expects to sell 300,000 pizzas, over six million pints of beer and 1.3 million bags of crisps this weekend, as footie fans up and down the country are set to tune in.

An Asda spokesperson said: “Whether you’re backing England or Spain, the Half & Half pizza is the perfect way to show your support and share a slice of the action. Whether it’s ham and mushroom or spicy sausage and mixed peppers there’s something for every fan at our Pizza Counters.”

Whether you’re planning a match day party or just fancy a footie feast, you’ll find plenty of tasty options at great value, only at Asda.

Half & half pizza prices:

Medium Pizza – £3.98

Large Pizza – £4.98

2 Medium Pizzas + 1 Drink – £5.98

2 Large Pizzas + 2 Sides + 2 Dips – £11.98

Match day party essentials at great value Asda prices:

Balloons was £1 now £0.50

Paper Plates 6pk was £1.25 now £0.62

Paper Cups 8pk was £1.25 now £0.62

Waving Flag 4pk was £1.50 now £0.75

Face Paint was £2 now £1

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