This B Corp Month, cult coffee brand Grind is celebrating sustainable moments, people, and businesses by launching its ‘Pink Plaques for the Planet’ campaign. Grind is awarding one-of-a-kind, pink plaques, akin to the famous historical blue plaques, to sustainable businesses, communities and events across the UK throughout March.
As a B Corp itself and a challenger brand, Grind has always been committed to sustainability. The brand has established its charitable foundation, The Better Coffee Foundation®, to help undo some of the damage caused by the coffee industry. Grind was also the first brand in the UK to introduce home-compostable coffee pods as a plastic- and aluminium-free alternative. It’s all part of their mission to create a better, more sustainable craft coffee culture—one that’s less wasteful and more mindful. But Grind isn’t alone in this journey. Across the UK, people and businesses are stepping up, making sustainability the standard, not the exception. It’s time these efforts get the recognition they deserve.
Grind is awarding pink plaques in three categories: Community, Businesses, and Places:
● Community winners will be nominated via Instagram and will receive a special mini pink plaque in the form of a coaster for their Grind coffee.
● 10 planet-loving UK businesses will be selected on LinkedIn for driving real, industry-changing impact and will receive a life-sized pink plaque.
● Five winners for significant sustainable moments will be hand-picked by Grind and will also receive a life-sized pink plaque.
David Abrahamovitch, founder & CEO of Grind, said: “Our Pink Plaques for the Planet initiative is our way of celebrating people and organisations who are putting the work in for the planet. Inspired by London’s blue plaques that honour the pioneers of the past, we wanted to honour the people driving change for a better future. We know all too well that doing things the right way often isn’t the easy way: sustainability is more than just a marketing strategy—it requires serious dedication and hard work. We’re letting people know that we see them and we appreciate them.”
