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Hamleys unveils May half term campaign with Hamleys & Friends campaign

by Fiona Briggs
May 2, 2024
in Retailer News
Reading Time: 5 mins read

As the May half term approaches, Hamleys, The Finest Toy Shop in the World, is thrilled to announce the return of its beloved Hamleys & Friends campaign. Bigger and better than ever before it promises an unforgettable experience for families and children alike.

This spring come and make friends with Ringmaster, Ragdoll, Toy Soldier, and the rest of their pals as they gift their guests with friendship bracelets, stickers, and colouring sheets as well as participate in engagingactivations such as heart-warming meet-and-greets through to captivating puppet shows and vibrant parades. Hamleys & Friends promises an array of activities to delight visitors of all ages.

Stepping into Hamleys this spring unveils not just a world of toys, but also a celebration of friendship. Guests can embark on thrilling in-store adventures, braving fears to rescue a dragon, while Ragdoll extends a warm invitation to her delightful Tea Party, where the essence of true friendship is explored over learning to brew cups of tea and lawn games to share with newfound friends this half term.

But the fun and camaraderie don’t end there! Join in Friendship Origami sessions, meet our beloved pal Hamley Bear, and groove to the beat in the ultimate friendship dance medley.

Hamleys is bursting with excitement this half term, welcoming all friends to join in the festivities, where bonds are strengthened, and memories are made.

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As part of the celebration, Hamleys are encouraging families to share their favourite moments on social media and also their lovely colouring in sheets for Toy Soldier and Rag Doll to see. Please use the hashtag #Hamleys&Friends

Activations at Hamleys Regent Street include:

Opening Ceremony with Hamleys & Friends: Join two core characters as they kick off the festivities and enlist the help of enthusiastic volunteers.

Mr Monkey’s Banans & Buddies Puppet Show: Embark on a hilarious adventure with Mr. Monkey and his mischievous antics, with plenty of opportunities for audience participation.

Befriending A Dragon: Discover the power of friendship as guests overcome fears and save a dragon in this comedic and heartwarming show.

Hamley Bear Meet and Greets: Meet your friend Hamley Bear who will be spreading joy and laughter during special meet-and-greet sessions.

Hamleys & Friends Parade: Join the lively parade celebrating music, dance, and friendship throughout the store.

Friendship Origami: Get creative and make various origami creations with Hamleys & Friends.

Dance Medley: Groove to the beat and participate in a lively dance mashup centered around the theme of friendship.

Ragdolls Fantastic Fun Friendly Tea Party: Join Ragdoll for the ultimate tea party experience, complete with games, tea brewing lessons, and surprises galore.

Activations in Westfield White City include:

Opening Ceremony with Hamleys & Friends – Having two core characters leading this and emphasising the need for help from a volunteer.

Hamley Meet & Greet – Hamley Bear loves making new friends, and they love hugging and high fiving him too!

Friendship Origami – making lots of different types of origami with Hamleys & Friends.

Dance Medley – A dance mashup centred around friendship where they will get friends to join in on the fun.  

Ragdolls Fantastic Fun Friendly Tea Party– Ragdoll will show her guests how to have the perfect tea party, teaching them how to introduce themselves, brew the tea, and play games to surprise her friends.

Activations at Glasgow include:

Hamley Meet & Greet – Hamley Bear loves making new friends, and they love hugging and high fiving him too!

Friendship Origami – making lots of different types of origami with Hamleys & Friends.

Ragdolls Fantastic Fun Friendly Tea Party– Ragdoll will show her guests how to have the perfect tea party, teaching them how to introduce themselves, brew the tea, and play games to surprise her friends.

Travel Store Activations include friendship Origami and Giant Jenga Limbo Bowling.

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