Following strong early performance since the launch in September 2025, Harry’s Plus is now rolling out across Boots (launched August 2025), Tesco (launched February 2026) and Sainsbury’s (launching March 2026), ensuring the brand is meeting consumers wherever they already shop. Further distribution gains are planned for the coming months as part of the brand’s continued UK retail expansion.
Harry’s Plus delivers enhanced comfort, glide and closeness while maintaining the brand’s reputation for outstanding value.
Key product highlights include:
Engineered for an even closer, smoother shave
Enhanced lubrication and comfort technology
Precision trimmer for detailing
Available in multiple formats to suit shopper missions: Starter, 4ct, 8ct, Value Sets, Trial Sets and Gift Sets.
Despite product advancements, Harry’s Plus remains priced accessibly at £11, undercutting comparable premium systems and reinforcing Harry’s mission to bring better quality shaving to more men.
The expanded retail strategy reflects changing shopper behaviour in the UK, where UK consumer insights reveal that 80% of shoppers engage with shaving and grooming products regularly, often as part of everyday routines, whilst 30% of shoppers exhibit spontaneous buying behaviour – which suggests a clear window for in-store discovery and impulse purchase (Grand View Research).
The UK shaving market generated a revenue of USD 170.1 million in 2021 and is expected to reach USD 226.5 million by 2028 (Grand View Research). By launching Harry’s Plus across grocery, pharmacy and online, the brand is intentionally building visibility at the point of need – rather than relying solely on DTC.
“Harry’s Plus represents a significant step forward for the brand in the UK. We’ve taken everything our customers already love about Harry’s – quality engineering, thoughtful design and honest pricing – and elevated it to deliver an even closer, more comfortable shave.
Expanding into leading national retailers is a natural next step in our omnichannel strategy. UK shoppers want premium performance without paying a premium price, and by bringing Harry’s Plus into the retailers they already trust, we’re making better shaving more accessible than ever,” said Paul Osmand, GM, Harry’s International.
