The UK’s leading gut-friendly soft drink brand Hip Pop has announced its launch into Tesco, marking a major expansion across stores nationwide. Tesco will be stocking Hip Pop’s Berries & Cherries and Tropical Peach in 4 x 330ml packs. These flavours are part of Hip Pop’s low-calorie, high fibre fizzy drink range, made with real fruit and no sweeteners. Unlike conventional sodas, which are often full of sugar and artificial ingredients, Hip Pop is a guilt-free alternative to the well-loved pick-me-up.
This announcement follows a highly successful year for Hip Pop, whose Manchester made drinks are also stocked in Sainsbury’s, Waitrose, Morrisons, Co op, Ocado and Booths. Hip Pop has seen triple-digit growth for three consecutive years and won Best Carbonated Drink at the 2025 UK Soft Drinks Awards. This success aligns with a steady rise in customer demand for gut-friendly soft drinks, with the market share growing by 115% YOY to 0.3% of the total category.
Emma Thackray, Hip Pop’s co-founder, shared: ‘Our mission at Hip Pop has always been to introduce people to better, gut-friendly soft drinks that don’t compromise on taste, so launching in Tesco, the UK’s biggest supermarket chain, is a milestone that we are very
proud of. We’re excited to bring Hip Pop to even more people across the UK, and to see this momentum in the soft drink space continue to grow.’
