Horlicks has launched a new Malted Porridge, bringing comforting, malted moments to the nation’s breakfast table for the very first time.
Making moves beyond its traditional territory of hot malty drinks, Horlicks’ porridge is set to innovate supermarket cereal aisles and give shoppers more choice for the most important meal of the day.
Providing a flavourful breakfast option, the newly launched porridge is enriched with clusters of baked jumbo oats combined with the trademark rich, creamy and malty taste of Horlicks too.
This hot breakfast option has been created for the full family to enjoy, promising to make morning rituals more comforting whilst providing a slow release of oat energy all day long.
Rebekha White, brand manager of Horlicks, added: “Horlicks is a British brand loved by all, that has helped bring comfort and enjoyment to the nation for generations.
“Extensive consumer research has told us that, given the choice, Horlicks’ fans would love to wake up to their favourite malty goodness brand…and so we decided to give them exactly that with the introduction of our Horlicks Malted Porridge.”
Those wishing to get their hands on this innovative new addition can do so now at Morrisons stores nationwide, and online, for just £3.50. Available in a 400g box, it
With the recent launch of Horlicks Pudding Flavours and more recently, Horlicks Kids, this porridge is just one of many new range additions to watch out for from this much-loved brand with an exciting pipeline of plans for the future.
To find out more about Horlick’s extensive product range and keep an eye out for what’s to come, visit: https://www.horlicks.co.uk/
