Hovis® has announced a dough-lightful leap into the world of sourdough with the launch of its new White Sourdough Cob and Seeded Sourdough Cob.
Available in Tesco and Morrisons at £2.25 for a 450g loaf, the cobs are a perfect option for those kneading a change from traditional sliced bread. With sourdough now becoming increasingly popular, Hovis has combined its 130 years of baking experience and heritage with the highest quality ingredients to meet the growing needs of consumers looking for great tasting sourdough bread.
The delicious loaves hit shelves following a year of research and development. Crafted using Hovis’s signature starter dough which is slowly fermented for at least 24 hours, the loaves are made with six high-quality ingredients and baked in smaller, hand-finished batches, resulting in a thick, golden crust, a light texture, and an irresistible flavour – proof that good things take time.
Perfect for breakfast, toasted with favourite toppings, or as the foundation for the ultimate sandwich, these versatile cobs offer broad appeal – there’s no loafing around here!
The much-anticipated Hovis® White Sourdough Cob and Seeded Sourdough Cob in Tesco and Morrisons stores now, before rolling out to other retailers.
