Hydration expert air up® has announced the launch of the Click, a new addition to its bottle portfolio designed as an easy wellness upgrade for everyday life. Lena Jüngst, Co-Founder and Chief Evangelist of air up®, creators of the world’s first refillable Scentaste™ drinking system, is available to speak about why so many people fall at the first hurdle when it comes to wellness goals, and why simple, achievable habits are increasingly key to long-term behaviour change.
Designed to make hydration feel intuitive and easy to maintain, the Click (RRP £34.99) uses air up®’s proprietary scent-based flavour technology to flavour water through aroma alone, with no sugar or sweeteners, helping to turn hydration into a sensory habit that fits seamlessly into daily routines, and one people are more likely to stick with.
The Click is available in three modern colourways, designed to suit a range of personal styles and everyday settings:
Cosmic Purple
Midnight Black
Ocean Teal
The launch comes as many consumers feel overwhelmed by modern wellness culture. According to YouGov research, over half of UK adults say they give up on their New Year’s resolutions within the first month, highlighting how easily people fall away from wellness goals when routines feel demanding, restrictive or unrealistic.
At the same time, recent air up® consumer data shows that more than a quarter of Brits (28%) rely on caffeine to stay productive, rising to 41% among 25–34-year-olds, underlining how energy and focus are often supported by short-term fixes rather than sustainable daily habits.
As Lena Jüngst explains: “So many wellness routines fail because they ask too much of people from day one. We believe feeling better should start with something simple. The Click is designed to make hydration feel easy, intuitive and pressure-free, a small daily choice that fits into real life.”
Reflecting a broader cultural shift towards easy wellness, the Click bottle champions consistency over intensity, showing that meaningful habits don’t have to be complicated. By making wellness feel more accessible from the very first step, air up® continues to redefine hydration as a foundational act of self-care.
The air up® Click is available now.
