Hydration expert air up® has announced the launch of three new flavours for 2026, reinforcing its position as a hydration expert and underlining flavour innovation as a central growth driver following sustained demand across its existing range.
Launching this month, the Wellness Variety Pack introduces Cucumber Mint, Citrus Rosemary and Apple Ginger, expanding air up®’s portfolio with fresh, modern profiles designed to keep hydration engaging and repeatable. As with the wider range, the new flavours use air up®’s proprietary scent-based flavour technology to flavour water through aroma alone, with no sugar, sweeteners or calories.
The launch follows a period of rapid portfolio expansion for air up®, which now spans more than 25 flavours across wellness, soft-drink-style and limited-edition ranges. This breadth has played a key role in driving repeat purchase, increasing pod rotation and extending customer lifetime value.
Designed to maintain momentum into 2026, the new Wellness Variety Pack strengthens shelf interest through continued flavour refresh and gives retailers a timely opportunity to capitalise on ongoing consumer demand for functional, habit-forming hydration.
The air up® Wellness Variety Pack is available now via the air up® website, alongside the brand’s core bottle range.
