Iceland Foods has doubled its number of store-within-a-store (SWAS) concepts in Ireland, strengthening its successful partnership with leading retailer Dunnes Stores.Four new Iceland concessions opened before the end of the year in Dunnes stores, with the first launching in Ennis last month on 30th October. Additional openings followed in Dunnes Stores at Charlestown, Clondalkin and Marshes, on 31st October, 5th November and 7th November.
These new additions bring the total number of Iceland concessions within Dunnes Stores to eight nationwide – marking a significant expansion of Iceland’s footprint in Ireland.
Through the continued growth of this partnership, more Irish shoppers will have convenient access to Iceland’s popular and affordable frozen products. Each concession features over 200 Iceland products, including ranges from Iceland’s own brand, as well as a variety of exclusive branded products from Slimming World, Harry Ramsden’s, TGI Friday’s, and Myprotein.
Iceland currently supplies frozen products to more than 70 Dunnes Stores across Ireland. Its first four concessions opened in Dublin’s The Square Tallaght and Point Village stores, as well as Limerick and Terryland, in October 2024 and August 2025, respectively.
Justin Addison, International and Partnerships Director at Iceland Foods said: “We’re excited to announce that we’re doubling the number of concessions in Ireland by bolstering our partnership with Dunnes. Through opening another four, we’re making Iceland products more accessible for Irish customers so they can enjoy our incredible deals across everyday essentials and exclusive brands.
“Our partnership with Dunnes is vital to expanding Iceland’s presence beyond UK borders. With both retailers sharing similar values and goals, we’re committed to growing this partnership well into the future.”
For more information on Iceland and The Food Warehouse’s product offerings, please visit www.iceland.co.uk or www.thefoodwarehouse.com
