Iceland Foods is set to open its first ever Asia-Pacific store in China this summer as part of a new strategic partnership with BTG We Link, a retail concept company, looking to bring western cuisine to the Chinese retail market.
Not only will shoppers in China be able to official get their hands on over 100 products from Iceland’s frozen range from the end of June via multiple ecommerce platforms – the frozen food retailer will ‘officially’ launch the first ‘Iceland Lab’ in Beijing next month, bringing its range of innovative and affordable products to the Chinese market.
Iceland Lab will be an innovative retail space that will showcase Iceland’s products while also serving as a hub for AI-driven retail experience, ensuring a seamless and intelligent shopping experience for Chinese consumers.
The initial product offering will focus on Iceland’s frozen product range, spanning categories like desserts, pizzas, ready meals, and more. The retailer has future plans that will cater to regional tastes and aims to develop products specifically for the Chinese market.
Alongside a wide range of Iceland products, the AI lab will also stock high-quality imports from Japan, Australia, New Zealand, and Spain, and century-old Chinese brands like Donglaishun, Juboyuan, Quanjude, and Daoxiangchun.
Justin Addison, International and Partnership Director at Iceland Foods said: “We’re thrilled to be entering the Chinese market with BTG We Link and launching Iceland’s first ever Asia-Pacific store, setting a new benchmark for frozen food retail in China.
“This new partnership will allow Iceland to expand its international footprint and offer our innovative, affordable frozen food range to a whole new audience.”
Huang Lujing at BTG We Link said: “We are excited to partner with Iceland Foods to introduce their renowned frozen food range to the Chinese market. This partnership marks a significant step in our commitment to offering high-quality international brands and expanding the variety of frozen food options available to Chinese shoppers.”
For more information on Iceland and The Food Warehouse’s product offerings, please visit: www.iceland.co.uk or www.thefoodwarehouse.com
