UK household favourite, Terry’s, renowned for its Terry’s Chocolate Orange, has launched its latest creation – Terry’s Chocolate Milk Ball. The launch is a step change for the brand, expanding its range beyond flavoured products and tapping into the 40% of the category that is plain chocolate.
The new product is off the back of Terry’s success launching the Chocolate Mint Ball last year, which sold out mid-season and became the best performing Christmas NPD in the category. This mint variation was the first step in taking the brand beyond orange and broadening its appeal. Its new and first ever milk chocolate flavoured product further builds on this strategy, catering to the 70% of British consumers who consider themselves chocolate milk lovers[5]. The product will launch across all major retailers during September with full distribution from October, ready for the festive season.
Lorène Decam, senior marketing manager at Terry’s said; ”Terry’s is an institution so anything we do needs to respect the love that our customers have for it. We are always very careful to balance innovation with the brand’s core. Our research showed a 90% purchase intent for the new product by non-Terry’s shoppers, demonstrating a huge growth opportunity for the festive season and beyond.”
The smooth and creamy milk chocolate new product features Terry’s iconic ball shape and 20 segment format, enabling a level of product familiarity, including the long established, unique and fun ritual of smashing it open.
Terry’s has long been a festive favourite and the new Terry’s Chocolate Milk Ball will join its bestselling range, with a RRP of £2.00. The new product launch is being supported through PR, social media, OOH, radio, digital ads and influencers, to drive awareness and trial. Alongside its Segsations, Chocolate Orange Truffles, Chocolate Orange Dark Ball, Chocolate Mint Ball and Chocolate Orange Bar, the brand is anticipating its most successful festive season to date.
Terry’s has been creating chocolate since 1823 and it’s now one of the nation’s favourite chocolate brands. It was acquired by the confectionary business Carambar & Co in 2017, which has helped drive its international presence and innovation. Its brand refresh last year saw it take on a new, modernised logo and packaging, to further drive its customer appeal and longevity.
