In The Style, the womenswear fashion brand with an innovative influencer collaboration model, announces its first brand partnership with Happy Mum, Happy Baby, featuring Giovanna Fletcher. The partnership officially launches on 12th March 2023, with the ‘Not Just a Mother’ range which is designed to celebrate and empower every kind of woman.
Featuring compelling words and slogans inspired by real mums, the ‘not just a mother’ campaign was designed and developed by an all female team of mums at In the Style and Happy Mum, Happy Baby with Giovanna.
Giovanna Fletcher, founder of Happy Mum, Happy Baby commented: “I’m very excited to be launching this fantastic range with In The Style and Happy Mum, Happy Baby.”
In The Style is a perfect partner for us, with its’ focus on inclusivity and empowering women to be who they want to be. Our intention with the collection is to represent how strong and brave all mothers are.”
The partnership reflects In The Style’s ability to leverage and build on its partnership model with a first for the company in terms of partnering directly with another consumer brand.
Adam Frisby, Founder and CEO of In The Style said:
“It’s great to be working with Giovanna and the Happy Mum Happy Baby brand and I am proud of what the teams have achieved working together on this range. We know lots of mums love In The Style so to bring them this inspiring range from the ultimate motherhood brand is very exciting for us.”
Happy Mum, Happy Baby was established by Giovanna in February 2017 and has since grown in its following with its’ podcast ranked in the top three parenting podcasts on Apple in Great Britain. The brand celebrates motherhood and all women through challenging the perception of what being a mother requires.
