Fashion e-tailer In The Style is set to launch its first collaboration collection, ‘F&F x ITS,’ with high-street clothing giants F&F.
Their latest collaboration will launch in over 300 Tesco stores nationwide and on the In The Style website.
The collection will be available in a selection of Tesco stores, including:
Aylesbury Extra
Cambridge Bar Hill Extra
Blackpool Clifton Extra
Southampton Extra
Cardiff Extra
Coventry Arena Extra
Durham Extra
Dundee Extra
Doncaster Extra
Lakeside Extra
Gatwick Extra
Gillingham Kent Extra
Leicester Extra
Newcastle Upon Tyne Extra
Watford Extra
York Extra
Colchester Extra
Surrey Quays Extra
Stevenage Extra
Warwick Superstore
Manchester Gorton Extra
Sheffield Extra
Designed to make customers feel confident and stylish, the range boasts a colour palette of black, cream, khaki, and a hint of sequin. The collection is available in sizes 6-22, with prices ranging from £12.50 – £39.50. The ITS x F&F collection launches on the In The Style app and in-store at Tesco stores from 8am on Thursday, 20th June 2024.
The collection will feature a range of satins, tailoring, plisse, and sequins with an occasion vibe that’s perfect for the upcoming summer season. It will work well for races, weddings, holidays, and more.
The collaboration will be fronted by social media influencers Georgia Louise (who boasts a following of 1.2M across Instagram and TikTok) & Hannah Brown (who boasts a following of 549K across Instagram and TikTok).
Adam Frisby, Founder of In The Style comments: “I am so proud and excited to see In The Style partnering with F&F and launching in over 300 Tesco stores nationwide. Since starting the brand in 2013 it was always a dream of mine to make the brand accessible to everyone and I feel this collaboration with F&F and the in-store presence does exactly that. The new collection fronted by Han Brown and Georgia Louise is a real statement range and I can’t wait for everyone to see it!”
Ben Lee, Head of Design at F&F says: “We are really excited to launch an occasionwear edit in collaboration with In The Style this summer. It’s a 22-piece collection priced between £12.50-£39.50 so really incredible value for putting a full outfit together for any summer events you have coming up. Like the rest of the range, we have really focused on elevating our fabric and quality this season to ensure they have longevity and can be worn again and again. Separates have been a key trend for versatility and multiple ways to wear, so this collection is focused on that with some great styles that can be mixed and matched with others in this edit or anything else in our F&F range. My favourites are the neutral suit with the effortless trouser, matching waistcoat and jacket along with the sequin bomber, wide leg trousers and vest top three piece. Head out to your local store and go grab yourself a stylish bargain”
