INTERSPORT, a global leader in sporting goods retail, has today announced its positive financial performance for 2024.
The calendar year closed with global omnichannel sales totaling EUR 14.0 billion – an increase of 2.1% compared to 2023. Alongside a gradual growth in digital sales, INTERSPORT’s vast network of multi-format stores also grew by 83 to 5,464, reaffirming the organisation’s physical presence and hyperlocal strategy in 42 countries around the world.
Despite a challenging business landscape, the company saw particularly positive 2024 growth in its French, Italian and Swiss markets, as well as an upward trend in several specific categories, including Sportstyle, Football and Running. By year end, Q4 represented the strongest period for sales, although the largest increase in comparison to 2023 occurred in Q3, reflecting INTERSPORT’s maximization of key events in the sporting calendar, such as the Olympic Games in France and the European Football Championship in Germany.
“We are very happy to see positive results for 2024, which demonstrate the ongoing transformation and strategic growth we are pursuing across the INTERSPORT Group,” said Corinne Gensollen, chairman of INTERSPORT International Corporation GmbH. “We are equally optimistic for 2025, as we continue to collaborate closely with our many INTERSPORT National Organisations to ensure we keep providing real value for our customers across multiple categories, thanks to our comprehensive range of products, brands and our Private Label Brands.”
An important element of this ongoing strategic growth comes via INTERSPORT’s “GROW TOGETHER FASTER” strategy, which aims to accelerate growth and enhance consumer engagement through innovative business models and omnichannel excellence. This has underlined notable recent global partnerships, such as in football with EA SPORTS FC™ 25 for in-game digital presence and in Handball through its role as the Official Partner of the IHF Men’s World Championship 2025.
“Further priorities for this year include strengthening INTERSPORT’s Private Label Brands, deepening partnerships with key Strategic Brands, and collaborating closely with INTERSPORT National Organisations to enhance our hyperlocal store network,” added Pierre Irelli, Chief Commercial Officer of INTERSPORT International Corporation GmbH. “While families remain integral to INTERSPORT’s consumer base, our brand is also committed to engaging with the next generation through innovative specialist store formats, unique local activations, and impactful marketing initiatives – keeping us at the very heart of sport.”
