Aston Villa is delighted to announce leading JD as the club’s new Official Retail Partner.
The international sportswear retailer has signed a multi-year agreement to stock official Aston Villa products online and in select stores nationwide. This marks the beginning of a dynamic collaboration aimed at enhancing the fan experience, delivering a diverse range of Aston Villa products to customers and expanding the club’s retail footprint.
This partnership will not only secure an increased retail reach but will also increase the club’s ability to meet demand for official products.
To celebrate the new partnership between JD and Aston Villa, JD has put together a short cinematic film which draws together the playfulness of youth today and the future of Aston Villa.
Chris Heck, president of business operations, said: “This partnership with JD Sports, a leading global sport and fashion retailer, is going to make a big difference to the way we approach our retail operation.
“Their international reach, alongside their huge presence in the UK, will allow us to showcase our retail offering on a world-wide scale alongside our revamped store at Villa Park.”
Commenting on the partnership, JD global managing director Michael Armstrong added, “Aston Villa is an historic club and a brilliant addition to our growing presence in the English topflight of football. “Our partnership will allow JD to further improve the consumer experience for Villa fans and those in the area.”
Official Aston Villa kit and clothing will be available both instore and online at http://www.jdsports.com
