JD Sports, the leading global sports fashion retailer, will open the doors to its biggest JD store in the world at Manchester’s iconic Trafford Centre this Saturday (7 June), setting a new benchmark for its stores worldwide. This landmark opening demonstrates JD’s commitment to redefining the retail experience globally, delivering world-class shopping experiences fueled by the unstoppable energy of youth and JD’s Forever Forward mission.
This is the ultimate destination for fresh fits and exclusive flex with the Trafford Centre store having undergone a transformative expansion, more than tripling its retail space to 41,000 square feet. And that’s not all. Located in one of the UK’s most iconic shopping spots, the new store is set to turn heads with JD’s biggest ever store front – a whopping 92-metres.
Régis Schultz, chief executive officer of JD Sports Fashion Plc, said: “The opening of our largest store in the world at the Trafford Centre is a proud and landmark moment for JD. We see the world through the mindset of our customer, know what they want and set the trends for them. This opening showcases JD’s relentless drive to bring our global customers exceptional retail experiences and differentiated product, backed by our strong brand partnerships. At the same time, it’s a celebration of our roots – Manchester has been close to the heart of JD’s journey since we opened our first store in Bury in 1981. As we continue to expand our footprint across the world, the Trafford Centre store represents the future of JD: bold, forward-thinking, and deeply connected to the communities we serve.”
Inside the store, shoppers will find the hottest drops from global sportswear giants as well as special takeovers from Nike, adidas, PUMA, On Running and JD brand exclusives from Unlike Humans and more. In true JD style, things are kicking things off with a launch packed with next-level in-store experiences that shoppers won’t find anywhere else – bringing together the biggest names with some mega giveaways to bring the hype:
- Eight-time Olympic gold medallist, world record holder and PUMA ambassador Usain Bolt will officially open the store with Beta Squad: Lucky fans will have the rare chance to showcase their running skills to the fastest man on the planet and try their hand at beating Bolt’s record time on the Puma Nitro 100 metre sprint challenge
- Beta Squad will be in the building throughout opening morning bringing their energy and humour live and direct
- Nike is bringing serious heat with ‘Nike AM95: The Vault’: Sneakerheads can get their hands on sold-out heat product with the chance to grab a pair of AM95 OG Mandarin and AM95 OG Pink Foam kicks this Saturday (7 June)
- Shoppers can also expect Crep Protect demos and giveaways, and Unlike Humans will be keeping the treats flowing with their iconic ice cream truck.
Marcus Briggs, managing director at Pradera Lateral, Trafford Centre’s asset management firm, said: “The anticipation and excitement has been building for this opening of JD’s Trafford Centre flagship store. The respective property, marketing and design teams have worked extremely hard to deliver a store of global significance for our Trafford Centre visitors and we are all delighted with the outcome. We really value our longstanding partnership with JD.”
Expected to welcome an annual footfall of nearly 4 million visitors, the revamped Trafford Centre store is a key milestone in the Group’s ‘JD Brand First’ strategic pillar, demonstrating investment in its retail footprint to drive customer engagement, brand loyalty, and financial performance.
