Joe Browns, the independent UK based clothing and lifestyle brand today announced the extension of its women’s size range to include sizes 8 through to 24. The new sizing strategy enhances the brand’s exclusivity oDering and further strengthens its position in the mid-market fashion sector.
The new initiative expands the previous oDer from 8 – 18 and will launch across key product categories including the brand’s signature dress and casualwear collections.
Known for its characterful designs and feel-good approach to fashion, Joe Browns has long championed individuality and self-expression. This latest move reflects the brand’s desire to better serve its growing and diverse customer base, ensuring more people can find pieces that feel authentically ‘them’.
The expanded range will launch instore and online at www.joebrowns.co.uk and at select retail partners from January 22nd 2026. It will be accompanied by an expansion of select products in the menswear collection, from XXL to XXXL.
This development forms part of Joe Brown’s strategic investment in product development, e-commerce and the customer experience across all its platforms and is driven by a commitment to growth in its markets.
Dawn Bannerman, CEO of Joe Browns, comments: “At Joe Browns, we are all about joyful self-expression, confidence and having fun with fashion. Our purpose has never been just to sell clothes, but to celebrate individuality and the everyday moments that matter – from ordinary days to life’s special occasions.
It’s a real joy to lead a business so deeply passionate about its purpose. When I joined the business in 2024, what struck me immediately was the warmth and creativity of the team, underpinned by a genuine belief that clothing can bring happiness through colour, print and character.
By expanding our womenswear range up to a size 24 and introducing an additional XXXL option within menswear, we’re opening the world of Joe Browns to a wider audience. Sharing the joy of our brand with more customers and ensuring even more people can discover clothing that helps them feel confident, expressive and remarkable.
The team has worked incredibly hard to bring this initiative to life, and there’s a real sense of pride in opening our collections to new customers – creating more brand fans as people discover remarkable styles that truly stand out from the crowd.
This launch marks an important milestone in our growth strategy, which has been driven by continued investment in product development and a refreshed marketing focus. Over the past 18 months, we’ve invested heavily in digital and social channels, delivering strong year-on-year growth and welcoming an exciting wave of new customers to the brand.
As we continue to invest across our product, marketing, digital platforms and customer experience, our focus remains firmly on growth with purpose – building a brand that celebrates individuality, champions self-expression and helps every customer discover clothing that feels joyful, expressive and unmistakably ‘them’.”
