Designer Savannah Miller teams up with brand and retail specialist Damian Hopkins CBE to launch new womenswear brand, Vivere.
Founded by designer Savannah Miller, Vivere (An Italian verb meaning to ‘live,’ ‘be alive,’ ‘last,’ ‘endure,’ or ‘live through) embodies contemporary femininity, defined by a sense of relaxed, timeless and functional elegance. The brand’s debut collection delivers affordable, high quality, modern wardrobe staples.
With a clear focus on quality, fit and refinement, Vivere will deliver premium, considered collections for the woman who wants to invest in an enduring wardrobe that transcends current shopping trends and focuses on complimenting her core style and values.
Vivere will debut with a sleek Autumn/Winter 2023 collection which focuses on elevated fabrications, directional silhouettes and a refined tonal colour palette that includes earthy green and brown hues alongside rich navy and elegant pink.
To complete the leadership team for Vivere, Savannah and Damian enlisted supply chain experts Duygu Leblebici & Nilufer Polat who bring over 30 years of experience to the executive team. Susie Calvert also joins the collective as COO, and Gudrun Kloepsch accompanies on design.
Founder, Savannah Miller said: “Vivere delivers wardrobe solutions for women to create a feeling of her ‘best self’ with effortless confidence, we are all very excited by this brand and the products, it’s been an incredible experience working with the team on bringing this to life”
Vivere will launch its Autumn/ Winter collection, in August 2023 direct to consumer at www.viverelondon.com and in partnership with John Lewis, available at selected stores; Peter Jones, Oxford Street, Bluewater, Edinburgh, and Cheadle Manchester as well as online at www.johnlewis.com.
Beth Pettet, Head of Fashion Brands at John Lewis said: “We are thrilled to be the exclusive launch partner for Vivere as they launch their first to market Autumn/Winter collection. Savannah’s take on the ‘new smart’ is sure to resonate with our customers and we look forward to adding the collection to our branded offering – bringing together new and established brands like nowhere else on the high street.”
