Bertolli, the brand loved for bringing the taste of the Mediterranean into homes worldwide for over 160 years, today introduces NEW Bertolli Spreadable with Butter and Olive Oil, a delicious blend of just four ingredients: dairy butter (57%), olive oil (23%), a splash of water and a pinch of salt.
Founded by the Bertolli family in Tuscany, Italy, in 1865, the business has a name as rich in tradition and history as its foods are rich in flavour. The brand represents the very soul of Italian living with great quality food at the centre of daily life. The new Bertolli Spreadable Butter & Olive Oil embodies this, combining taste and functionality. It is a wonderfully versatile product, so whether you’re cooking a bowl of comforting spaghetti bolognaise, fragrant fusilli pesto or crunchy bruschetta, you can trust Bertolli.
Today’s launch represents a significant step for Bertolli and brings a fresh proposition to the butter and spreads category. Speaking about the innovation, Ian Hepburn Head of Marketing UK & Ireland at Flora Food Group said:
“The Bertolli Spreadable Butter & Olive Oil is a milestone for the brand, bringing a distinctive olive oil proposition into the butter category. It has been specifically developed to deliver a rich, creamy texture with a smooth buttery flavour, making it a versatile ingredient for cooking, baking and spreading. We’re excited to see it launch and look forward to consumers enjoying it.”
Bertolli Spreadable Butter & Olive Oil will launch in Tesco from 18th May, and in Morrisons from 28th May with an introductory price of £3.25 in a 400g spreadable tub (RRP £4.50). Further retailer listings will follow.
