KETTLE® Chips is thrilled to announce an exciting partnership as an Official Partner of the ICC Women’s T20 World Cup 2026, taking place across England and Wales from the 12th June to the 5th July 2026. The collaboration unites KETTLE® Chips’ with the inclusive spirit of team sport, celebrating the joy of cricket and encouraging participation at every level. By bringing fans together through gourmet snacking, the brand will drive category growth while engaging a diverse community of cricket and sport enthusiasts.
The KETTLE® Chips Krinkle range will lead the charge, bringing its signature bold krunch to every boundary this summer. KETTLE® Krinkle is built for high-impact flavour, making it the ultimate teammate for fans watching the best cricket players compete on the global stage.
The partnership will see KETTLE® Chips championing cricket throughout this summer of sport, arriving at a time when women’s cricket is experiencing remarkable growth(1). With millions of sports fans from core cricket nations, including India, Pakistan, Australia, South Africa, and New Zealand, KETTLE® Chips will amplify the tournament’s unmissable experience, uniting world-class sport with a premium krunch.
KETTLE® Chips will support the game’s evolution from the grassroots level up. The brand will champion a more inclusive environment, harnessing its platform to help lower the barriers to entry, ensuring that the next generation of players and sports fans can experience the empowerment and community provided by team sport.
Michael Inpong, Chief Marketing Officer at Valeo Foods UK, says, “KETTLE® Chips is really excited to partner with the ICC Women’s T20 World Cup 2026, a move that aligns our gourmet brand with an international league of courage and community. By supporting the tournament, we aren’t just putting chips in hands, we are standing behind the players who are leading the face of cricket, making sure the sport is as inclusive at the local club level as it is on the world stage.”
As part of the sponsorship, KETTLE® Chips will roll out a series of activations created to build momentum to inspire and support young adult cricket players and fans. Look forward to limited-edition packs inspired by the games across 13 of the brands SKU’s within the range – totalling five million packs – on-site interactive stadium activations, and grassroots infrastructure support, enhancing the sport to those with little to no knowledge.
Anurag Dahiya, ICC chief commercial pfficer, said: “We are excited to welcome KETTLE® Chips as an official partner for the ICC Women’s T20 World Cup 2026. KETTLE joins a strong group of brands supporting the tournament, underlining the growing commercial strength of women’s cricket and the immense global reach the sport now commands.
“Women’s cricket is in a period of unprecedented growth, and this World Cup serves as a vital catalyst for that momentum. Bringing strong consumer brands into the tournament helps increase visibility, create new ways for fans to engage, and build further commercial impact for the game. We look forward to delivering an exciting fan experience for supporters across the UK.”
Further details on support plans from KETTLE® Chips are to be released in the coming months. To stay updated with KETTLE® Chips’ activities leading up to the ICC Women’s T20 World Cup 2026, keep an eye out for exciting announcements on the brand’s social media pages, @kettlechipsuk and for more information and news on the tournament, please visit icc-cricket.com.
