Following the successful launch of the KETTLE® Chips Krinkle range, the UK’s gourmet hand cooked crisp brand is back with a bold new addition that brings a meaty twist to the ridges and marks an exciting return to the meat flavour segment: KETTLE® Krinkle Aberdeen Angus Ribeye Steak & Peppercorn.
The KETTLE® Krinkle range is all about providing a bold krunch through thick ridges that hold intense flavour, with the Aberdeen Angus Ribeye Steak & Peppercorn flavour bringing a fresh gourmet meat experience to the Krinkle portfolio. By using real beef and focusing on the high-quality provenance of Aberdeen Angus Ribeye Steak, KETTLE® has created a sophisticated and HFSS compliant snack that taps into the nation’s love for meat flavours, the second largest segment in the crisps category after salt.
The launch will recruit younger audiences seeking a more indulgent, high-texture experience, while adding a much-anticipated meat flavour option to join iconic core flavours like Lightly Salted, Sweet Chilli & Sour Cream, and Sea Salt & Balsamic Vinegar of Modena. In consumer testing, the Aberdeen Angus Ribeye Steak & Peppercorn flavour outperformed its main competitor in overall opinion and purchase intent, proving that crisp fans are ready for a more provenance-led and premium ridged meat flavour option.
Adding to the excitement, the 40g bags will be available in stadiums across the ICC Women’s T20 World Cup 2026 from the 12th June to 5th July, following KETTLE® Chips’ announcement as an official partner of the tournament. The partnership will unite the bold krunch of KETTLE® Krinkle’s newest meat flavoured innovation with the inclusive spirit of team sport, ensuring that the next generation of fans can enjoy a premium snack while supporting the evolution of the game from the grassroots level up.
Michael Inpong, chief marketing officer at Valeo Foods UK, says: “We are thrilled to introduce the new KETTLE® Chips Aberdeen Angus Ribeye Steak & Peppercorn Krinkle flavour. This launch is all about bringing a gourmet, provenance-led meat flavour to our ridged range, offering an even more indulgent experience for KETTLE® Chips fans. Like the rest of the range, it’s crafted with care and packed with bold flavour, and it brings that signature bold krunch that makes the Krinkle chip so exciting!”
The new addition is a nod to KETTLE®’s playful side, bringing a fresh and innovative format that feels new while staying true to the brand’s roots of high-quality taste and texture.
KETTLE® Krinkle Aberdeen Angus Ribeye Steak & Peppercorn 40g/80g SKUs will filter through the Wholesale and other Impulse channels from 25th May. Chip lovers can look forward to the 130g sharing bag rolling out across retailers, featuring a First-to-Market launch at Tesco this July. The rollout also includes availability at Ocado in May, Asda in June, and Morrisons in October.
KETTLE® Krinkle Aberdeen Angus Ribeye Steak & Peppercorn is available in 40g singles (RRP £1.10), 80g (RRP £1.29), and 130g (RRP £2.65) sharing bags.
