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Home Retail News Retailer News

Kit’s coming home: JD Sports and Uber Eats launch rapid football shirt deliveries

by Fiona Briggs
July 11, 2026
in Retailer News
Reading Time: 2 mins read

With millions of fans gearing up for the high-stakes quarter-final, JD Sports and Uber Eats have teamed up to solve the ultimate match day dilemma: being caught without your team’s colours when the whistle blows.

Whether you’ve spilled a drink on your lucky shirt, need a fresh kit for the big game, or want to surprise a friend right before kickoff, fans in London and Manchester can now get football  shirts delivered in a matter of minutes.

This exclusive partnership comes as fan excitement reaches a fever pitch. Uber Eats data from the games so far suggests fans will be preparing intensely today, with last-minute searches for match day essentials spiking in the hours leading up to the latest kickoffs. By bringing JD Sports to the app, fans can now easily add an official shirt to their basket as a pre-match essential.

Nicola Burnett, digital director at JD Sports, says: “At JD, we’re all about giving fans access to the products they want, when they want them. Our partnership with Uber means England supporters can get their shirts delivered straight to their door before kick-off, so they’re ready to back the team without missing a moment.”

Katie Hunter, general manager of Grocery & Retail at Uber Eats, says: “Match day preparation is serious business for English fans, especially for a massive Saturday night fixture. We know nobody wants to be the only one in their group without a kit. By partnering with JD Sports for this exclusive drop, we’re bringing the high street’s favourite football gear directly to fans’ living rooms so they can focus entirely on bringing it home.”

Beyond kits, Uber Eats is ensuring that those match day refreshments deliver great value for fans, with 40% off selected drinks, snacks, and more. To keep the celebrations going after the final whistle, many of Uber Eats’ retail partners are also extending their delivery hours past typical close for the big night. This includes select Co-op stores opening until 1am, alongside extended hours for Asda, Iceland and Morrisons. Rapid-delivery partners like Zapp and Gopuff will also remain open 24/7 – meaning no one has to miss a single minute of the action to restock.

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  1. John Lewis and Uber Eats forge new partnership for rapid delivery pilot
  2. Uber Direct to help busy Londoners spread the love this Valentine’s Day with free rapid flower deliveries
  3. Uber Eats and Rosa’s Thai launch “Stain-Worthy” T-shirts to celebrate art of mealtime mess
Tags: D Sports and Uber Eats
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