Kleenex to launch Beauty Tissues, defining a new category for skin-loving innovation

Kleenex®, a trusted leader in facial tissue for more than a century, today solidifies its position as a beauty essential with the launch of Kleenex® Beauty Tissues – the brand’s biggest product innovation in 30 years.

Building on the softness and quality people already trust Kleenex for, Kleenex Beauty Tissues introduces a new category for the brand: dermatologically tested beauty tissues designed to work with the skin, not just wipe over it. While tissues have long been a staple on make-up counters and in professional beauty settings, from spas to backstage dressing rooms, until now they’venever been purposefully designed with skin or beauty routines in mind. For too long, people have relied on ordinary tissues or wipes for make-up touch-ups and shine control – products never created for these moments. Kleenex Beauty Tissues were developed to change that, with two variants tailored to different skin needs and infused with skin-loving ingredients.

“Finally, a tissue that gets your skin,” said Niamh Finan, UK marketing director, Arbex. “We’ve always been about showing up for people in the moments that matter – and increasingly, that means the beauty moments too. UK beauty and personal care spend grew 6.6% last year alone*, a clear sign that consumers are investing more than ever in how they look and feel. By listening to what consumers actually need throughout the day, from managing shine to a quick moment of self-care, we created Kleenex Beauty Tissues to fit seamlessly into modern beauty routines. This isn’t just an extension of our tissue range; it’s a genuine innovation, and the biggest one we’ve launched in 30 years.”

Specifically designed to take care of skin, not just clean up after it, Kleenex® Beauty Tissues are available in two variants:

For Oily & Combination Skin
Effortless touch-ups for oily and combination skin. Ideal for blotting to set makeup, removing excess product, or managing shine throughout the day.

For Dry & Normal Skin
Your beauty essential for dry and normal skin. Perfect for makeup touch-ups or moments of self-care – correcting mistakes, wiping mascara smudges, or removing excess product.

Kleenex® Beauty Tissues will be available in two formats to suit different routines: an at-home canister for the vanity or bathroom, and a durable on-the-go pack designed for modern convenience, keeping tissues clean, protected, and ready for wherever life takes you.

Kleenex® Beauty Tissues will be available from 1st September at Sainsbury’s, Tesco, Amazon, Asda, Waitrose, Morrisons and Ocado, at £4.00 for the Canisters and £3 for the on-the-go packs.

*Source: Mintel, UK Beauty and Personal Care Retailing Market Report, 2026