British underwear and sleepwear brand Stripe & Stare has partnered with Disney+ to celebrate the return of Rivals, the hit drama set in the glamorous, scandalous world of 1980s Rutshire. The brand curated the dressing room at an immersive private screening of Season 2 Part 2, held last night at The Mayfair Hotel for 200 guests.
A winter Hunt Ball in the heart of Mayfair
For one evening, The Mayfair Hotel’s Crystal Ballroom became the Rutshire Winter Soirée, a private Cotswolds Hunt Ball steeped in the decadence and rivalry of the series. Special guests were welcomed with drinks trolleys, a muddy boot room, fireside chairs, a horseshoe toss and a lavish feast table.
Guests then moved through to the hotel’s 201 seat screening room for an exclusive first look at the opening episode of Season 2 Part 2, before returning to the ballroom for a nightcap and dessert.
Inside the hostess’s boudoir
Stripe & Stare brought the raucous playfulnees of Rutshire to life in the walk-in wardrobe, styled as the hostess’s own 1980s dressing room. Underwear and pyjamas spilled from half-open drawers and draped over the furniture, as if the lady of the house had dressed in a hurry. Guests with a keen eye spotted a pair of knickers flung onto the chandelier. One hopes her husband didn’t.
At the vintage dressing table, an embroidery station let guests have a pair of Stripe & Stare knickers or men’s boxers personalised with their initials while they waited. The collection was curated in two shades chosen to match the show’s palette:
- Raspberry and rose, a nod to the signature Rivals pink
- Blue and pink
The monogrammed pieces gave guests a tongue-in-cheek keepsake from Rutshire to take home, and a photo moment made for sharing.
Katie Lopes, co-founder and CEO, Stripe & Stare, said: “Rivals is all about glamour, mischief and a tonne of scandal, and we are wholeheartedly here for it. Dressing the hostess’s boudoir let us have real fun with the brand. Seeing guests leave with their own monogrammed knickers and boxers was the perfect end to the night. We will never not be over our knickers hanging off the Rivals Chandelier and yelling at Rupert Cambell-Black.”
