La Sportiva has launched Nothing But Mountain, a new global brand communications platform developed by UK creative agency Mynt, bringing the brand’s longstanding connection with the mountains into a unified creative direction.
The new platform celebrates the people, passions and experiences that define the Italian outdoor performance brand, while providing a consistent approach for how the brand communicates with audiences worldwide. It will shape everything from product launches and marketing campaigns to athlete storytelling, retail experiences and community initiatives.
At the heart of the campaign, Mynt created a manifesto film narrated by professional climber Pietro Dal Prà. The film celebrates the achievements of elite athletes and the brutal realities of outdoor sport, capturing the intensity of life in the mountains.
Nothing But Mountain brings a consistent brand narrative to La Sportiva’s diverse outdoor disciplines, from climbing and mountain running to mountaineering, hiking and ski mountaineering. The platform is built around five storytelling pillars: Heritage, Tools, Activity, Place and Tribe. Together, these provide a clear and flexible framework for how the brand communicates across future campaigns.
Mynt was appointed by La Sportiva early in 2026 following a competitive pitch, selected for its expertise across brand strategy, campaigns, retail design and customer experience for leading outdoor brands including Nike, Ecco, Polartec and Musto. The agency initially led the first phase of the partnership, developing and launching a new retail concept earlier this year. Nothing But Mountain marks the next phase of the collaboration, extending the partnership from retail design into global brand strategy and communications.
Founded in Italy in 1928, La Sportiva has built its reputation on technical footwear, apparel and equipment for climbing, mountaineering and trail running and is sold in 70 countries worldwide.
Ollie Patterson, managing director of Mynt, comments: “The strongest brands don’t need to invent a story. They need to recognise what makes them unique and have the courage to make it their own. For La Sportiva, everything begins and ends in the mountains. Our task was to transform this authenticity into a distinctive and enduring communications platform, capable of bringing heritage, innovation and community together around one simple yet powerful idea: Nothing But Mountain.”
Vittorio Barrasso, brand and communication corporate manager at La Sportiva, comments: “In an increasingly crowded outdoor market, we knew we needed a clear and consistent brand identity that sets us apart. The mountains have shaped La Sportiva since the beginning, influencing everything from the products we develop to the consumers we engage with.
“Nothing But Mountain brings that heritage into a single global platform, giving us a clear way to communicate across every discipline while staying true to our roots. It provides a foundation for future communications and storytelling, helping us connect with both our core audience of dedicated mountain enthusiasts and the next generation of consumers.”
Martina Testarmata, brand content marketing manager at La Sportiva, adds: “The challenge was to turn a strong strategic idea into a creative platform that could evolve over time. Working closely with Mynt, we built Nothing But Mountain not as a one-off campaign, but as a long-term framework for our storytelling, connecting almost one hundred years of history with the direction we want to take in the future. It gives us a common creative ground to bring products, athletes, disciplines and communities together through one shared mountain culture.”
The launch marks the beginning of an evolving brand platform, with future communications set to explore the different ways people experience and connect with the mountains.
