Knorr, the UK’s number one stock brand, has launched its first ever Red and White Wine Stock Pots designed to bring depth and flavour to dishes without consumers having to buy or open a bottle of wine. The red wine variant offers a ‘full bodied’ taste, whilst the white wine variant is ‘fresh and crisp’.
With red and white wine stocks becoming the two fastest-growing variants in the category, this new launch is designed to offer shoppers a superior offering from a renowned brand. Each stock pot contains the equivalent of half a glass of wine and includes sustainably sourced herbs. Thanks to their portion sizes, the Knorr Wine Stock Pots take the guesswork out of how much wine to use in a recipe.
Wine features in a wide variety of meals that are made millions of times a year in the UK. For example, Spaghetti Bolognese is prepared 547 million times a year, whilst risottos are made 63 million times. As such, each SKU features a recipe for these dishes on the back of the pack. An easy-to-follow Spaghetti Bolognese recipe is on the Knorr Red Wine Stock Pot pack and a Chicken Risotto recipe in on the Knorr White Wine Stock Pot pack.
Georgina Bradford, marketing director nutrition, Unilever UK&I, said: “Knorr’s new Red and White Wine Stock Pots are a game-changer for home cooks who want to add rich wine flavours to their dishes without having to buy or open a bottle. As the UK’s number one stock brand in the market, Knorr is renowned for its commitment to quality and innovation, and this launch is no exception.
“Whether you are making Spaghetti Bolognese or a chicken risotto, a half a glass of red or white wine can make all the difference to enhance the flavour of a dish. Our new product range sets itself apart from the competition by its superior flavour.
“We believe that shoppers will continue to purchase our existing stock pot range, while also adding our new wine stock pots to their shopping list, resulting in increased basket spend and retailer sales. We understand that our consumers value convenience and quality, and our new Red and White Wine Stock Pots deliver on both fronts.”
Knorr Red Wine Stock Pots are available at ASDA this month and will roll out to other grocery and convenience retails from August. Knorr White Wine Stock Pots will launch in ASDA in July.
