Krispy Kreme® has announced the re-launch of its core range in the UK, revealing an indescribably irresistible new line-up of fan favourites, best-sellers and some brand new trend-led flavours.
This announcement is HUGE for doughnut fans and comes as the OG of doughnut makers celebrates its five billionth British doughnut produced this August.
Made fresh daily, the new range gives everyday treat-hunters a choice of delicious doughnuts that sees fan-favourites feature alongside eight of the hottest new flavours.
Whilst the Original GlazedTM doughnut, with its melt-in-the-mouth irresistible deliciousness since 1937, will retain its staple status in the Krispy Kreme range, customers will get to enjoy eight new standout flavours.
Among them, a popular new take on the Cinnamon Swirl and the classic flavours of the ‘emoji inspired’ Chocolate Sprinkles and Strawberry Sprinkles doughnuts. These treat-time heroes are accompanied by trend-led tastes of the moment including a new bubble-tea inspired Blueberry Bubble Bliss, with lychee frosting and a scattering of blueberry-flavoured bubbles, as well as a new Salted Caramel Sensation.
Krispy Kreme’s trend tasters have worked to create the most craveable flavours ever and the revamp sets out to cement the brand as a favourite across all generations of doughnut lovers. Because as those who have had a Krispy Kreme know, not all doughnuts are made equal… the irresistible first bite of a Krispy Kreme simply hits different.
Bringing the Kremeliciousness to the UK, the refreshed range will be available from 12th August at Krispy Kreme shops across the country, as well as supermarket cabinets in Tesco, Sainsbury’s, Morrison’s, service stations, third-party delivery partners UberEats, JustEat and Deliveroo, and nationwide delivery on the brand’s website.
Prices start from £2.35 for the Original GlazedTM and from £2.65 for craveable flavour innovations.
What’s more, to celebrate the launch of their new range from 12th August to 2nd September, Krispy Kreme is offering a 15% discount on the entire singles and doughnut box range, as well as drinks, for all Krispy Kreme rewards members. The offer is available across all Krispy Kreme shops and nationwide delivery boxes via krispykreme.co.uk. T&Cs apply.
