Knoops, the leading retailer of expertly crafted chocolate drinks, today reports another year of strong sales growth and margin improvement underpinned by robust Christmas trading and continued momentum across all channels.
UK store like-for-like sales increased by 12% over the six-week Christmas trading period, reflecting strong consumer demand and the growing presence of the Knoops brand. The increased adoption of the ‘Knoops At Home’ chocolate flakes range drove UK wholesale sales growth of 170% during 2025.
UK revenues remain on track to exceed £20 million for FY 2025/26, with international store, retail, and wholesale performance mirroring the positive trends seen in the UK.
In 2025, Knoops further strengthened its leadership team with the appointment of Martin Long, former CEO of Game Group PLC, as Chief Financial Officer, enhancing the Group’s capability to scale internationally.
Alongside a strengthened management team, 2025 was marked by significant investment in the supply chain with a new production and warehousing facility now operational, and the rollout of a clear, disciplined expansion strategy.
The Knoops seven year plan targets 150 company-owned UK stores and 160 stores in the USA by 2032, alongside franchise development in key international markets adding a further 200 stores. The Group is targeting revenues in excess of $500 million by 2032.
William Gordon-Harris, CEO of Knoops, said: “Knoops is maturing into a multi-channel business led by the store network. The benefits of stores to the adoption of the category and brand – and the embracing of the consumer ritual for ‘Knoops At Home’ using our flakes via the wholesale market – is now proven.
With a senior management team experienced in opening and operating thousands of
international stores, we now have a detailed strategic growth plan. The task to 2032 is crystal clear.
There will be thousands of Knoops stores across the globe in time – this is now obvious – but we remain focused on our disciplined medium term plan to help us get there.”
Martin Long, CFO of Knoops, added: “Since joining in 2025, we have been focused on disciplined growth, underpinned by a rigorous assessment of margin performance, operating mechanics, and capital requirements.
We are clear on the capital and management capabilities required to scale the brand to over $500 million in revenue by 2032, while delivering strong EBITDA.”
