Coveted Australian womenswear label, FOREVER NEW, reaches a new retail milestone as it announces its first store in the UK’s fashion capital of London.
With an international presence in more than 20 countries, including Australia, New Zealand, South Africa, Canada, India, and the Middle East, FOREVER NEW is set to open its much-anticipated fashion flagship in Westfield London (White City).
The brand’s prestigious new address is the latest chapter in FOREVER NEW’s sartorial success story. Founded in 2006 and launching in the UK in 2020, the leading Australian retailer continues its expansion with confidence, creating an innovative fashion destination that celebrates its feel-good, feminine storytelling and timeless, trend-inspired silhouettes.
Located to the west of the city at White City, in the vibrant surroundings of Westfield London, the new flagship store is a welcome addition to the mall’s luxury designers, premium boutiques and familiar high-street favourites – further establishing FOREVER NEW’s position at the forefront of omnichannel retail, both in the UK and internationally.
The FOREVER NEW flagship is the perfect backdrop to its carefree collections – an airy, elegant space thoughtfully designed to complement the brand’s playful approach to print and colour. The consumer-first concept brings a breath of fresh air to brick-and-mortar retail.
“This is an incredibly exciting next step in our retail journey – and we’re delighted to be opening our doors in London, the revered fashion capital. The FOREVER NEW flagship is the go-to destination for customers to explore our latest collections and elevate their everyday style,” said Carolyn Mackenzie, managing director at FOREVER NEW.
