Leeds digital agency, Engage, is celebrating after being appointed by online butchery service Farmison & Co, to support the brand’s mission to improve paid media metrics, while driving brand awareness and engagement through performance marketing.
This latest win for the Leeds-based agency will see its team work with the online butchery service on a brief spanning account and campaign restructure, asset creation, keyword optimisation, SEO and ad-copy optimisation.
Engage was selected to work with the Ripon-based business due to its expertise in enhancing paid revenue, search engine optimisation and increasing impact from mixed initiatives. Carleen Booth, interim marketing director at Farmison and Co, comments: “We are delighted to have appointed Engage as our digital agency to support the ongoing development of our butchers online retailing service.
“During the handover, the team demonstrated professionalism and expert technical knowledge, and have already helped us increase the development work on our website to further improve the overall experience for our customers.
“Backed by a friendly, highly talented team, I’m confident it was the right decision for Farmison & Co to partner with Engage and look forward to continuing to work with them.”
Speaking about the appointment, Jude Turner, account director at Engage, added: “We’re thrilled to be working with Farmison & Co to drive measurable growth. Our team has worked closely to enhance their paid media performance and organic reach, creating a search strategy focussed around improving customer acquisition.
Through a combination of advanced data insights, campaign restructuring, and targeted optimisation, we’ve already seen significant uplifts during the initial quarter, which led to a 23 percent increase in paid revenue. We’re excited to be continuing this relationship.”
Full service digital agency Engage works with brands to drive results through a range of specialist tactics, including website design, development and digital activation through to content marketing, SEO, PR and PPC.
