Wild is changing the deodorant game, for the second time. In 2020, it launched the world’s first plastic-free, refillable deodorant. Fast forward to 2025, and it is rolling out its next big innovation: its first ever refillable roll-on.
Eli Miansrow, head of brand at Wild, says: “in our recent survey, we discovered that over 50% of deodorant users use either roll-on or stick formats. This insight encouraged us to expand our mission of eliminating single use plastic waste from people’s personal care routines. By introducing a sustainable roll-on option, we’re meeting the needs of traditional roll-on users whilst giving Wild fans another eco-friendly choice.”
Wild’s refillable roll on deodorant is powered by nature for 24 hour protection with no single use plastic and has an invisible, ultra smooth formula. It glides on like a dream, leaves no white marks, and refills in seconds.
Features of Wild’s roll on deodorant:
> Refillable case: cut waste and refill again and again with Wild’s reusable case.
> 95% natural ingredients
> 24 hour odour defence: tackles odour and the causes of odour, with triple action protection that lasts all day.
> Plastic free-refills: plant based, plastic free refills designed to disappear without any harmful traces.
… All your favourite Wild ingredients, rolled into a new format.
