Lidl is taking another major step in transforming its in-store experience with the launch of a new self-scanning feature integrated directly into the discounter’s loyalty app – Lidl Plus. From September, the new feature will be tested in a friends and family trial across four stores, ahead of a phased rollout next year.
The introduction will allow customers to scan products as they shop, track their spending and savings in real time, and complete their purchases quickly at a self-checkout terminal – all through the existing Lidl Plus app.
Ryan McDonnell, chief executive officer at Lidl GB, said: “This marks a significant leap forward in our digital evolution. Integrated into Lidl Plus, it’s designed to offer customers a smarter, faster, and more flexible way to shop. We’re investing heavily in technologies that simplify everyday life, while always offering our customers different options to suit their shopping preferences. Whether customers prefer the traditional checkout, self-service or self scanning, at Lidl, they are always in control of how they shop.”
This latest innovation follows the successful pilot of Lidl GB’s Click, Reserve & Collect service through Lidl Plus earlier this year, along with the rollout of self-checkouts across its stores. This latest investment in its digital infrastructure underlines the discounter’s commitment to continuously evolving the customer journey through smart, scalable technology.
