Lidl GB is making a change to its fun-sized kids trolleys in selected stores this summer with the introduction of a fruit and vegetable scavenger hunt.
Launching as a trial in 100 stores from mid-July, the initiative aims to help families transform the weekly food shop into an engaging and educational adventure for young children. Stores have been strategically selected via localised indices of deprivation to target the communities with the greatest need, helping to support children’s learning in the areas that need it most.
Recyclable tags will be securely attached to the Lidl kids trolleys to encourage children to discover different types of fruit and vegetables. Clues on their list will include ‘Mini Trees’ which are ‘green and love rain to help them grow,’ and ‘Orange Sticks’ which ‘grow in the ground and are very crunchy.’ Lidl Plus vouchers for free fruit and vegetable items will also be available in stores over the summer holidays to support the initiative.
The in-store scavenger hunt builds on the discounter’s flagship schools-based programme ‘Lidl Foodies’ which aims to teach children about the importance of nutrition, where fresh food comes from, and how to enjoy eating fruits and vegetables. Now into its second year, the scheme is in over 25% of British primary schools, and has reached 640,000 children to date.
With new research revealing that more than half (52%) of 8 – 11 year olds think pineapples are grown on trees, over a quarter (28%) unsure where strawberries come from and a quarter (26%) saying that shopping for healthy foods would inspire them to try healthy options, it’s clear there’s both an opportunity and an appetite to learn more.
Georgina Hall, director of corporate affairs at Lidl GB, said: “Between the ‘I’m bored’ comments and tactical snack-grabs, we know that the weekly food shop can be tricky for families when little ones are in tow. That’s why we’re bringing the success of our Lidl Foodies schools initiative onto the shop floor to make learning fun and improve the shopping experience for families this summer. By turning our mini-trolleys into a fun yet educational Scavenger Hunt game, we can give our littlest shoppers a foodie adventure that encourages them to discover more about fruit and vegetables.”
For more information and to see which stores are taking part, please follow this link lidl.co.uk/foodies-summer. Families will also be able to download the game directly from this link if their local store is not participating.
