Sainsbury’s has announced the launch of a new functional health range, featuring an array of innovative and nutritious products designed to help customers make healthier choices. It comes as 77% of Sainsbury’s customers say they would like their diet to be healthier, with lack of inspiration and time both cited as barriers to doing so.[1]
Available now, Sainsbury’s has launched four raw pressed juices and two juice shots, sold both as an individual serve or a larger dosing-size. A supermarket own-brand first, Sainsbury’s raw pressed juices and juice shots feature a hydrating watermelon juice in place of apple juice which is traditionally found in juices. As watermelon juice is naturally low in sugar the drinks are also up to 45% lower in sugar than many other standard juices in the market.
The Sainsbury’s juices are cold pressed and high pressure processed rather than pasteurised and heated like many others juices on the market, so in addition to being raw and lower in sugar, they retain more nutrients and have a fresher taste[ii]. Customers can choose from four raw pressed juices; Collagen, Immunity, Daily Greens and Digest as well as an immunity shot and collagen shots to support customers with their health journey[iii].
With more customers actively managing their gut health, there is also a clear rise in demand for kefir,[2] with a by Sainsbury’s Yogurt Plain Kefir Drink launching from 22nd January as well as a Strawberry Kefir Drink, a plain kefir yogurt and a raspberry kefir yogurt following later this year.
In addition to the new kefir products launching from 22nd January, are three new by Sainsbury’s Protein Fat Free Yogurts made without the use of artificial ingredients. Available in Cherry & Vanilla, Mango & Passionfruit and Strawberry flavours, the yogurts have fewer ingredients than many other protein yogurts in the market and are naturally sweetened with real fruit, offering customers a satisfying snack with 15g of natural protein.
With over 5 billion live cultures from 14 different culture strains, the kefir drink is high in calcium, contributing to the normal function of digestive enzymes. Whilst protein, supports the growth and maintenance of muscle mass.
In addition to the new range, which will see further products added in April, Sainsbury’s is also introducing its ‘Healthy Choice’ icon from January. Rolling out over the coming months, the icon will eventually feature on over 1,300 existing products, including the new functional health range. This easy-to-spot icon will help customers quickly identify healthier options across various categories, highlighting nutritional benefits like products that are higher in fibre or protein, are a source of Omega 3 or calcium, or count as one of your five a day.
Nilani Sritharan, head of healthy & sustainable diets at Sainsbury’s, commented: “At Sainsbury’s, we’re committed to making everyday healthy essentials affordable and accessible for all our customers and initiatives like Aldi Price Match, Nectar Pricing and the introduction of our new Healthy Choice Icon are key to this mission. We know that customers’ health needs and preferences vary so we’re truly excited to be launching a range of functional juices, protein yogurts and kefir drinks to customers looking for high-protein snacks or simple ways to incorporate more fruits, vegetables and nutrients into their diet.”
Products will launch in selected stores and online from January. Introductory offers will also be available on select products. Hero products and details from the range can be found below:
New products include:
Cold Pressed Juices & Shots, available now
Nectar prices available until 25th January 2025
- by Sainsbury’s Raw Cold Pressed Juice, Immunity, 600ml (£3 with Nectar; £4 without Nectar)
Ingredients: Watermelon Juice, Pineapple, Orange, Carrot, Lemon, Ginger, Turmeric
Healthy Choice: 100% of daily Vitamin C & Vitamin D.
- by Sainsbury’s Raw Cold Pressed Juice, Collagen, 600ml, (£3 with Nectar ; £4 without Nectar)
Ingredients: Watermelon Juice, Apple, Pomegranate Seed, Raspberries, Beetroot, Lemon, 1000mg Hydrolysed Bovine Collagen
Healthy Choice: 100% of daily Vitamin C & Zinc
- by Sainsbury’s Raw Cold Pressed Juice, Daily Greens, 600ml, (£3 with Nectar ; £4 without Nectar)
Ingredients: Watermelon Juice, Pineapple, Apple, Cucumber, Spinach, Lemon, Kale, Ginger, Cider Vinegar, Spirulina
Healthy Choice: 100% of daily Vitamin C & Vitamin D.
- by Sainsbury’s Raw Cold Pressed Juice, Digest, 600ml, £4 (£3 from with Nectar ; £4 without Nectar)
Ingredients: Watermelon Juice, Pineapple, Lemon, Apple, Ginger, Turmeric, Cider Vinegar, Calcium Citrate, Baobab Powder
Healthy Choice: 100% of daily Vitamin C & Vitamin D.
- by Sainsbury’s Raw Cold Pressed Shot 7 servings, Immunity 420ml – £4
- by Sainsbury’s Raw Cold Pressed Shot 7 servings, Collagen 420ml – £4
- by Sainsbury’s Raw Cold Pressed Shot, Immunity 60ml – £1.50
- by Sainsbury’s Raw Cold Pressed Shot, Collagen 60ml – £1.50
The following products will launch from 22nd January 2025:
Protein Yogurt
Nectar prices available from 22nd January until 18th February 2025
- by Sainsbury’s Natural Protein Fat Free Strawberry Yogurt, (90p with Nectar; £1 without Nectar)
- by Sainsbury’s Natural Protein Fat Free Cherry & Vanilla Yogurt, (90p with Nectar; £1 without Nectar)
- by Sainsbury’s Natural Protein Fat Free Mango & Passionfruit Yogurt, (90p with Nectar ; £1 without Nectar)
Kefir Drink
Nectar pricing from 22nd January until 18th February 2025
- by Sainsbury’s Yogurt Kefir Drink, Natural, £1.95 (£1.75 with Nectar; £1.95 without Nectar)
