Following increasing desire from shoppers for higher cocoa dark chocolate and demand for purer, simpler products, Lindt & Sprüngli UK have today announced the launch of its 100% cocoa dark chocolate bar in the UK.
Extending on its EXCELLENCE range which already includes a wide range of cocoa percentage bars – 70%, 78%, 85%, 90%, 99%, and a variety of delicious flavours – the Lindt EXCELLENCE 100% Cocoa Dark Chocolate Bar has been expertly crafted by the Lindt Master Chocolatiers, to deliver the ultimate dark chocolate experience.
This bar celebrates cocoa in its purest form, crafted with the highest quality cocoa to unlock the full depth and complexity of dark chocolate flavour. With rich cocoa notes, a smooth texture and satisfying snap, this luxurious recipe delivers a truly refined moment of indulgence for the ultimate dark chocolate lovers. Purity and simplicity at its finest.
The new recipe arrives as consumer tastes continue to shift towards darker chocolate, with online searches for dark chocolate surpassing those for milk chocolate over the last 12 months (Google Trends). The shift is driven in part by a want for lower sugar options and wellness, with 70% of the nation saying they view dark chocolate as a healthier choice (YouGov).
Miquetta de Castro, Lindt Master Chocolatier at Lindt & Sprüngli UK, said: “As consumers continue to seek out premium dark chocolate, we’re excited to introduce our EXCELLENCE 100% Cocoa Dark Chocolate Bar to the UK market for the first time. Uniting high-quality cocoa with our knowledge in dark chocolate craftsmanship, this bar delivers a richer and bolder chocolate taste, ideal for a treat or even for use in cooking and baking at home.”
The launch also marks and important milestone in Lindt & Sprüngli’s sustainability journey: from this year onwards, all its cocoa is sourced as Rainforest Alliance Certified. It comes as part of Lindt & Sprüngli’s continued investment and activities within its wider Cocoa Farming Program, aiming to address key challenges in the cocoa sector. The Rainforest Alliance seal will now start to appear across all product packaging.
The Lindt EXCELLENCE 100% Cocoa Dark Chocolate Bar (50g) is available from Sainsbury’s, Lindt stores and Lindt.co.uk from mid-August at an RRP of £3.50, with other retailers to follow.
The full Lindt EXCELLENCE cocoa percentage range is only available in Lindt Chocolate Shops and online at Lindt.co.uk, including:
- Lindt EXCELLENCE 99% Cocoa Dark Chocolate Bar (50g), RRP £3.50. Available from Lindt.co.uk and in Lindt stores.
- Lindt EXCELLENCE 90% Cocoa Dark Chocolate Bar (100g), RRP £3.50. Available from all major supermarkets, Lindt.co.uk and in Lindt stores.
- Lindt EXCELLENCE 85% Cocoa Dark Chocolate Bar (100g), RRP £3.50. Available from all major supermarkets, Lindt.co.uk and in Lindt stores.
- Lindt EXCELLENCE 78% Cocoa Dark Chocolate Bar (100g), RRP £3.50. Available from Lindt.co.uk and in Lindt stores.
- Lindt EXCELLENCE 70% Cocoa Dark Chocolate Bar (100g), RRP £3.50. Available from all major supermarkets, Lindt.co.uk and in Lindt stores.
