Little Moons has unveiled a new brand world, leading with a bold new logo and packaging design that elevates its playfulness, strengthens its distinctiveness and appeal and cements its positioning as a global snacking brand.
In 2025, cross-category snacking surged past £25 billion, with confectionery, biscuits, and bakery leading the charge. But Little Moons is challenging us to snack not just from our cupboards and drawers, but our fridges and freezers. With its irresistible line up of gelato, cheesecake, and sorbet bites, Little Moons is on a mission to disrupt these established categories and redefine what snacking can be—premium, playful, and unforgettable.
By turning the frozen and chilled aisles into destinations for the most delicious yet permissible snacks, Little Moons is carving out a bold new space. This elevated and playful new brand world enables Little Moons to stand out and compete with the global brands that currently dominate snacking.
Created in partnership with JKR, the redesign dials up the playfulness and taste appeal of Little Moons. Using vibrant colours, fun flavour waves and beautiful imagery that brings its quality ingredients to the fore, it captures the joyfulness and delicious full flavour experience consumers can expect from Little Moons.
The new design will roll out from July across all flavours and products including the iconic Little Moons mochi ice cream and sorbets (Refreshos), as well as the brand’s chilled range of cheesecakes and ganaches.
Ross Farquhar, director marketing, innovation and sustainability, comments: “We’re snacking more than ever, and by the end of the decade, the category will exceed £30bn. Yet frozen and chilled treats have failed to capitalise on this booming trend and while we all have snack cupboards, ice cream features in less than 4% of snacking occasions. With our irresistibly delicious range of snackable bites, we’re redefining what it means to snack. Our bold and playful new brand world positions us as the perfect little something in those sweet moments when you’d usually grab a chocolate bar or biscuits and offers something far more exciting.”
