London Designer Outlet (LDO) has reported over £1m worth of sales on Boxing Day for the first time since its opening in 2013, cementing its place as London’s go-to destination for designer brands.
Overall, Boxing Day sales increased by over 9% compared to 2024, highlighting the continued demand for outlet retail as customers seek designer brands at discount prices, whilst also preferring a discovery-led shopping experience over online purchases.
The record Boxing Day sales follow a bumper year from LDO which saw Black Friday weekend sales and footfall grow by 6.8% and 19% respectively – whilst sales and footfall rose by 9% and 15% respectively over the summer thanks to LDO’s unique location next to two of the UK’s largest sporting and entertainment venue who both boasted action-packed events calendars.
LDO’ strong sales and footfall growth during 2025 has also been supported by the arrivals of key brands including Gap, who selected LDO for its return to the UK outlet market, as well as Crocs, Columbia, and New Era. These arrivals were complemented by an evolving F&B scene which tapped into Londoners’ desire for a whole day out experience as LDO continues to cater for a broad, diverse and culturally savvy visitor – from the introductions of new dining favourite Afrikana to trendy grab-and-go brands DumDums and Mowchi.
LDO did see a more muted start to the December shopping period, but the introduction of brands such as Gap over the past month saw shoppers flock to LDO over the Boxing Day weekend to seek out its high-quality fashion and cosmetic brands at discounted prices.
Matt Slade, retail director at Quintain, said: “We are proud to report our strongest ever Boxing Day with over £1m worth of sales as retailers at LDO continue to thrive. Over the course of 2025 we continued to see sales and footfall rise thanks to our evolving retail and F&B line-up alongside the action-packed Wembley events calendar.
“Despite a slower than expected start to December, our array of premium brands at discount prices, combined with our prime location, allowed us to attract shoppers from across London and beyond who didn’t want to miss out on exclusive offers over Boxing Day and Black Friday. This loyal and repeat customer base means we are seeing unprecedented interest from brands eager to capitalise on the spending power of our shoppers.”
Managed by Multi-Realm – the UK’s specialist outlet operator – LDO offers 265,000 sq ft of retail and leisure space, including 70 outlet stores, restaurants, and coffee shops.
