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Home Retail News Retailer News

London’s first ever Euro2024 screenings with latest ‘smell-o-vision’ technology pumping smell of cut grass into crowds

by Fiona Briggs
June 14, 2024
in Retailer News
Reading Time: 2 mins read

A major London music venue has taken Euros screenings to the next level with state of the art freshly cut grass fragrances pumped into the crowds.

The Fanzone 4D is the latest technology to showcase this summer’s European Championship finals to those who can’t make the journey to Germany.

The untold thrills, spills and chills of this year’s Euros will be presented at Electric Brixton, the live music venue with capacity for over 1700 England fans.

Thanks to the cutting-edge audio-visual technology of Fanzone 4D fans can as good as be there, pitch side in Germany, without leaving the capital.

This all-new state-of-the-art 4D viewing experience, complete with pre and post-game DJs and delicious Bratwurst, will fire every sense in your body with next-level and truly immersive football screenings across at London’s impressive Electric Brixton venue.

All England games will be shown starting with the opening match versus Serbia on Sunday 16th June, so it’s time to start fighting for your place on the bench.

Missed out on a ticket for the Euros and think it’s all over? Well it isn’t thanks to Fanzone 4D which gets you so close to the action you will feel like you can reach out and have your own hand of God in the drama.

Scent machines with scent diffusion technology will mist bespoke, long-lasting fragrances like freshly cut grass into the watch zone and, as the gigantic screen towers above you, you’ll be lost in a mesmerising stadium-esque experience.

You will see the crunch of every tackle in mind-boggling detail, experience the euphoria of a last-minute goal or, in England’s case, no doubt see individual tears roll down the cheeks of the poor Lion who misses that all-important penalty.

With Fanzone 4D you don’t just watch, you feel, live and breathe the exhilarating joys of every second of the game like never before.

All this plays out at the 1700-capacity Electric Brixton, which are all places normally known for magical atmospheres and headline shows from the likes of Liam Gallagher and Fred Again.

Adding to the vibes before and after every game will be party-starting DJs dropping 90’s classics, 2000’s bangers, sleazy indie and sing-along footie anthems.

What’s more, with the tournament being in Germany, what better way to fuel yourself than with leading London street food trader Barry’s Bratwursts who will serve up delicious German Bratwursts plus vegan brats with fried onions and all the trimmings that you can ‘Kane’ all night long.

All that’s left for you to do is pick your squad, hop on the bus and get yourselves down the front at one of Fanzone 4D’s unmissable match day screenings and watch the boys bring it home in larger-than-life detail.

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