Launch of Asda Access
Asda Access gives brands the opportunity to leverage Asda’s unique depth of customer data to fuel superior customer insights, campaign planning, activation and measurement. Harnessing technology to connect customers and brands via digital touchpoints, Asda Access ensures campaigns drive effective ROI and customer satisfaction.
Asda Access is a unique multilayered off-site proposition enabling flexible access to first-party rewards data of 7 million customers, enriched with exclusive second-party data and valuable third-party data, giving brands the opportunity to pick from 600 predefined first party audience segments or build custom audiences to suit a brief.
Offering layered targeting, this helps brands to reach the right Asda customer including purchase-based audiences, propensity, demographic and lookalike audiences. To further scale campaigns, brands will be able to reach these customers across multiple offsite channels. In addition, brands can work with Asda experts to create a bespoke creative that will engage with customers.
When it comes to measurement, Asda Access will also offer a range of tools to help brands understand the impact of their media such as brand lift studies, closed loop attribution, in flight reporting, incrementality analysis and geo sales uplift.
Trial launch of digital in-store vending machine
Asda has unveiled its brand-new digital vending machine at its Asda Pilsworth store, unlocking exclusive product sampling for Asda Rewards customers.
This first-to-market innovation is designed to drive brand awareness and revolutionise in-store sampling. Brands can showcase dynamic content on digital screens, drive trials for new products and engage Asda shoppers. All customers need to do is scan their Asda Rewards loyalty app for a free sample.
This latest innovation by LS Eleven Media Services is set to be rolled out in prominent in-store locations and offers hands on campaign management with support through a thorough post-campaign activity report.
