Today, Nestlé Lindahls, the high-protein dairy brand, is excited to announce the launch of its ‘Good Move’ television, broadcast video-on-demand and social media commercial, running from today until 31st March.
With the launch of this new stop-motion style campaign, Lindahls acknowledges that not everyone is a regular gym goer or heavy weight lifter that wants to be served the high-intensity visuals and messaging that is often associated with fitness. In a bid to continue to be an encouraging and supportive mentor of all fitness journeys, the brand has brought a colourful and welcoming campaign to life, highlighting the importance of refuelling with Lindahls’ high-protein, fat-free, low-sugar Kvarg. Packed with 15g of protein in every delicious pot, Lindahls offers a broad range of indulgent and fruity flavours, such as Raspberry, Vanilla, White Chocolate, and Stracciatella to suit all preferences.
The television commercial campaign comes as an extension of the Good Move campaign, launched by Lindahls in 2024, as a commitment to recognising and celebrating everyday moments, offering itself as the perfect protein partner to support and encourage overall health and wellbeing. This second iteration has been designed to continue that celebration with a multi-channel campaign that supports consumers to progress in all stages of their fitness journeys.
2024 was a big year for the brand, with over 2 million households purchasing Lindahls products. This multi-channel approach to the Good Move commercial has been utilised to continue to reach new and existing customers, and truly showcase Lindahls as the ideal protein partner. The campaign will be highly visible, running across ITV, Sky, Channel 5, Channel 4 and Food Network as well as BVOD and social media for a five week period.
Matt Davis, marketing manager at Lactalis Nestlé Chilled Dairy, said: “It’s a really exciting time for Lindahls, as we launch the second iteration of our Good Move campaign. At Lindahls, we’re committed to celebrating every daily decision that our customers make – no matter whether it feels big or small. We believe in the importance of being there to support our consumers at whatever stage of their fitness journey they might be at, and partnering with them to meet their goals. With this multi-channel campaign, we’re excited to see what new audiences we’re able to reach and connect with, as they embark on their own journeys with us as their perfect protein partner.”
Lindahls invites everyone to join the Good Move movement and celebrate the power of making good choices. Look out for the campaign on your television or broadcast video on demand (BVOD) provider and share your own #GoodMove moments on social media to inspire others.
For more information about the ‘Good Move’ campaign and Lindahls’ high-protein dairy products, follow us on Instagram and TikTok. Lindahls is available in the chilled yogurts aisle at Waitrose, Asda, Tesco, Morrisons, Sainsbury’s, Ocado, and Iceland.
