Event Merchandising, together with Mr Maria, are excited to announce that the Miffy Mood Lab has opened its doors at #MIFFYLONDON shop today.
To celebrate the launch of Mr Maria’s Miffy Colourful range, the Miffy Mood Lab is to be found in the basement of the recently opened extension at 13 Newburgh Street.
Mr Maria’s Colourful collection comprises seven collectible Miffy Bundle of Light silicone lamps, packaged in blind boxes #LETTHECOLOURCHOOSEYOU.
Launching on Blue Monday, each colour reflects a different mood. Exclusively at #MIFFYLONDON, the Miffy Mood Lab also features limited-edition apparel, keyrings and pin badge sets, art prints, plus a chance to capture your blind box opening on film (photo packages available).
Running only until the end of May, the Miffy Mood Lab looks forward to meeting many Miffy fans and seeing which colours select them.
Head of retail partnerships at Event, Warren Traeger said: “The response to the new Miffy shop has been incredible, welcoming fans from all over the world since opening in October. We extended with a second unit opposite just before Christmas and we are thrilled to finally reveal the Mood Lab in the basement. The Mr Maria products are world class and the introduction of the collectible Colourful range, will mean that fans of both Miffy and Mr Maria will be able to build their collections – we are expecting lots of great content to be shared over the coming days and weeks.”
Mr Maria’s Kim Steenbreker, said: “We’re excited to launch the Colourful Surprise Collection on Blue Monday and turn it into Miffy Day. It’s a feel-good moment – a colour reveal with a little message inside – and we love seeing which colours end up choosing the fans. The Miffy Mood Lab at MIFFY LONDON is a playful in-store experience that really brings the collection to life.”
