M&M’S® sparks The Great Egg debate for new Easter campaign with The Whitehalls

M&M’S® enlists Michael and Hilary Whitehall for its’ new Easter campaign, as they debate whether you’re ever too old to receive an Easter egg.

The campaign leads with consumer research that shows 72% of UK consumers believe you’re never too old to receive an Easter egg. The research shows that Easter eggs continue to hold a special place for Brits, with over half of saying they felt ‘gutted’ when they received their last Easter egg. A further 22% say it was the moment they first felt “officially old.”

The campaign, in partnership with Weber Shandwick UK, is a light-hearted interplay exploring the best of Easter traditions and lively, family debate.

The Whitehalls feature in video and social cutdowns, bringing the fun of M&M’S® Great Egg Debate to online and digital audiences.

Steve Waters, director at M&M’S®, comments: “Easter eggs are one of those little joys that quietly slip away as we move into adulthood, but who says they have to? This campaign is all about reminding Britain that chocolate, fun, and a bit of cheeky tradition don’t have an age limit. We’re here to stir the debate, get people laughing, and give everyone a playful excuse to hold onto their Easter eggs, no matter how adult they are!”

Michael Whitehall comments: “Frankly, once you’re an adult you should be self-sufficient and responsible for your own Easter chocolate – and I should know, my eldest son took far too long to fly the nest. But what do I know.”

Hilary Whitehall comments: “Oh, don’t be such a grump, Michael! I say just because you’re grown-up doesn’t mean you have to act like it. You’re never too old for a chocolate egg at Easter!”

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