In a bid to make its best-selling range of syrups more accessible to consumers, MONIN, the UK’s leading syrup brand, has launched its Cinnamon Roll syrup and Strawberry syrup 25cl bottles into selected Tesco stores. Landing in almost 700 Tesco stores this October, the syrups are primed to bring their delicious tastes to at-home coffee and cocktail occasions ahead of the festive season.
53% of consumers are looking to elevate the drinks they make at home, and MONIN’s new launches are ready to assist. Simple but highly effective, only a dash of syrup is needed to place a delicious twist on coffee, cocktail, and non-alcoholic serves, making the bottles an accessible way to add flair to both routines and treats. Not only easy to use and versatile, the duo of mini syrups are well-timed to lean into current consumer trends.
The global matcha market is projected to grow by 7-8% per year through to 2030, illustrated by the present boom of flavoured matcha, thanks to its aesthetic appeal and sweeter taste profile. Strawberry is one of the core matcha flavourings, making MONIN Strawberry syrup a key ingredient for matcha lovers when enjoying the trend at home, without the high street price tag.
MONIN UK’s biggest flavour innovation launch to date, Cinnamon Roll syrup, taps into the nine in 10 of us who enjoy ‘a bit of indulgence’, becoming one of both 2024 and 2025’s most popular flavours in the on-trade. Combined with its warming, seasonally spiced appeal and diverse application to both coffees and cocktails, Cinnamon Roll syrup is a must-have for any amateur baristas or mixologists.
Jamie Carey, Senior Marketing Manager at Monin UK comments; “Following the successful launch of our Concentrates range earlier this year – which saw MONIN’s customer base more than double, particularly among shoppers seeking indulgent, impulse-driven treats, we’re pleased to be working with Tesco again, introducing these two trending flavours to shelves and customers.
Consumers want to see new and exciting combinations on coffee and cocktail menus in the out of home channel, and our research proves MONIN appeals to those who want to replicate this broad experience at home. The versatility of these products allows shoppers to get creative and try their hand at flavour trends in their own kitchens, with great quality serves every time.
We’re confident that these two new launches will become household favourites over the coming months. Whether entertaining at holiday cocktail parties, or recreating trendy flavoured matcha lattes at home: there’s MONIN for that at your local Tesco!”
MONIN Cinnamon Roll syrup 25cl MRSP: £4.35*
MONIN Strawberry syrup 25cl MRSP: £4.35*
*Pricing is at the sole discretion of the retailer
